I’m an art-based creative individual that loves to tinker, explore and conquer challenges. Spends my time on crafting and doing what I love — 3D animation and anything technology-related.
I believe ideas need to be supported with beautiful execution, so I master both to provide an all-round solution to my clients.
In the last 30 years, I have collaborated with various clients, from startups to world-renowned brands, from simple ideas that needed to be built from scratch to fully-fledged projects.
I specialize in creative direction, 3D animation, strategic design and brand building for established brands in Malaysia, Singapore, Indonesia, Vietnam and South Korea.
Trusted by leading brands
Star Mild is an Indonesian Mild Kretek product. In an exercise to rejuvenate the brand, we created a series of limited edition packs to create awareness.
This was a limited edition pack advertisement in when I was in Indonesia. It was a refresher campaign to rejuvenate the brand which was losing its market share in Indonesia. The main idea is based on visual illusions.
A compilation of animations I've done in 2020.
An experiment on using a flexible rig to animate a fish.
This is the metalbox design limited edition pack for Dunhill. Very much like what was done in the 70's and 80's but modernised for consumers as a collectors' item.
Resurrecting the old days of metal containers but in a modern design. The video conveys the craftsmanship of each tin can made with precision and care. This is an internal awareness Screensaver.
Videos are played in bars and clubs. Creating awareness of the latest limited edition packs, Dunhill Europa, bringing European flavours to you.
Due to legal reasons, actual product cannot be shown in the video. Hence, we have to get creative to communicate the messaging.
A screensaver to showcase Dunhill Menthol limited edition pack to consumers in bars and restaurants via LCD. It was also part of an internal awareness exercise. Videos are played in bars and clubs. Expression of the taste in words and visual effects.
Due to legal reasons, actual product cannot be shown in the video. Hence, we have to get creative to communicate the messaging.
Product launch video for Dunhill Switch. It is a flavoured product with a capsule built-in. Once popped, it will release flavour according to the type you choose.
This is a low-budget video production that restricts resources to only usage of still images for us to create a relatively engaging product video. I did the storyboarding, animation of folding effects and visual ideas. This is an internal awareness screensaver and consumer engagement video.
“Your contribution has been immense!!! You have delivered some fine LEPs for Dunhill ‘Europa’ campaign was exquisite, ‘Speed’ campaign did an excellent job of pushing our Lights and Menthol agenda forward and with overwhelming acceptance amongst CF (Current Franchise).
In the last 3 years. You've also led G2's Creative & Production team very well, weathered our busiest, most manic periods and I value the leadership, teamwork and strong commitment that you've delivered.
Now, DUNHILL is at 45% market share vs. the previous 42.5% that was stagnant for 2 years. We did it!!!”
“You have been such great value to us here in BAT Malaysia. Through all the growth, strategies and changes that we have gone through you have always been here and giving us wonderful work. Thank you for all that you have done and all the best to you!”
"Go show Indonesia how we do it, Andy! .... words just can’t describe my appreciation and thanks for all your hard work... so go do it! Cheers!"
