Quarter 4 in year 2021 was post-pandemic. The market in Malaysia reopened its doors to the public. Magnum wanted to remind their customers that they’re back.
The task was to bring back the old and attract the new players as well. More vibrant, more playful and intrigue was needed to kickstart the engine. A younger looking campaign was needed.
Magnum’s customers are mainly Chinese and Indian players, the term of ‘Huat’ or ‘Fatt’ are familiar words that is universal to all races in Malaysia. It means ‘To prosper’ in Hokkien and Cantonese dialects respectively. But in English it sounds rather cheeky but memorable. Playful basically.
‘HuatdaFatt’ can be applied in many ways. To wish, prod, cheer or even tease.
Executions of the idea speaks for itself.
The goal is to drive footfall during the reopening of all markets. Practising correct SOP is key to healthy business.
The messaging: 'All outlets sanitized. What are you waiting for? Fortune is awaiting your presence. Come on in and Huat!'
In-Store Point of Sale Marketing carrying the theme of #HuatdaFatt further with simple graphics and a singular message.
#RM1FTW, or known as ‘RM1 for the win’, emphasises the power of 1 Malaysian Ringgit to complete change your life by playing 'Magnum Life'.
These are frequent posts on Instagram & Facebook on various subject matters, tied to the #HuatdaFatt theme.
